Of course, , we chose to celebrate the app’s release by removing all the pictures from Ok Cupid on launch day.“Love Is Blind Day” on Ok Cupid — January 15, 2013.After all, Ok Cupid’s findings were based on behavior, not just talk, right? Like everyone else, we believed in Ok Cupid’s conclusions. But every time we looked into this, we found the same thing: daters who used Photofeeler for photo testing were getting right-swipes like never before.But the more data we collected about men’s dating photo attractiveness, the more it became undeniable: Ok Cupid’s advice wasn’t raising men’s photo scores. In fact, users reported 3-5x (200-400%) more matches!Since Ok Cupid published their data in support of not smiling in pics, the tip has been quoted as gospel truth on dating advice blogs, PUA podcasts, dozens of dating subreddits, forums, everywhere.But, at the same time, widespread skepticism rose too.”The tendency is to surface-level read this question as, “do you prefer that women shave their legs? But the word doing all the actual work in that question is “obligation.” If you believe that women are obligated to do anything due to their gender, whether that thing is make you a sandwich or personally change the oil in your car, congratulations: you are a (possibly unwitting) misogynist.
But, the men countered, women don’t necessarily know what they want.
This tip originated on the Ok Cupid’s Ok Trends blog in January 2010.
The post was called The 4 Big Myths of Profile Pictures.
TL; DR: OKCupid’s study on male dating photos fails reproducibility If you’re a guy who uses online dating sites/apps, you’ve probably heard this one: don’t smile in your picture.
Better yet, don’t smile and look away from the camera.