This is the first time the Project asked about use of web cams in its surveys, so it is not possible to analyze the level of growth these figures represent.
However, it is likely that use of web cams has grown in recent years for several reasons: Web cams are relatively cheap – a decent cam unit can be purchased for under – and easy to set up.
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The firm has launched a new service that lets the average person broadcast their candid lives 24 hours a day, 7 days a week – and it does not require any nudity or sex.
Called Life Stream, the Big Brother-like setup uses three webcams placed in different rooms to capture people's everyday lives, who are given 0 a month in return for sharing their intimate space.
Participants are required to be over the age of 18.
The spread of broadband makes it ever easier to display and access images from web cams on computers.
Indeed, 19% of those with broadband at home have checked out web cam images, compared to 13% of those who have dial-up at home.